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"HERE TODAY, HERE TO STAY" |
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Getting
You Where You Want to Go Since 1965 1965
was a vintage year for the emergence of some great American icons. The
Sound of Music, starring Julie Andrews debuted to enormous audiences and quickly
rose to become one of the most beloved movies of all time as well as a box
office hit. The Righteous Brothers hit the top of the charts with a song
called “You Lost That Loving Feeling.” The Ford Mustang had been
introduced in the previous year, but 1965 was the year the cat aficionados still
call “the Year of the Mustang.” Another
enduring icon made its entrance in 1965. On May 16th that year, a new
gasoline brand called CITGO was announced with no small amount of fanfare by
then parent company, Cities Service Company. The airwaves were full of the
new “Zoom! Zoom! Cities Service is CITGO Now” campaign and point of purchase
material at the newly re-branded gas stations everywhere proclaimed that CITGO
was “A Nice Place to Visit.” Forty years later, our brand message is
virtually the same as we work every day to help you get where you want to go for
the road ahead. CITGO’S
Contribution to History CITGO
was officially born in the spring of 1983, but the company traces its heritage
back to the early 1900s and a pioneer oilman named Henry L. Doherty. A
century goes by fast when you’re having fun. Or, as in CITGO’s case,
when you are going from a small town oil and gas company into a global presence.
Known as the Cities Service Company in the early 1900s, the company was
recognized for its hard work and successful projects. In 1931, the company
completed the country’s first long distance, high-pressure natural gas
transportation system. The famous “Big Inch” project was a 24-inch
pipeline stretched 1,000 miles from Amarillo, Texas to Chicago. From
the “Big Inch,” Cities Service Company went the extra mile and soon
developed into a fully diversified oil and gas company with operations
worldwide. The company’s familiar green and white logo was recognizable
to motorists everywhere. The
CITGO Years In
1965, Cities Service Company changed its marketing brand to CITGO. The
well-known green and white logo evolved into the CITGO “Trimark” logo
of today, a symbol of continuing innovation and quality. In the 1990s,
CITGO was purchased by Petrolesos de Venezuela, S.A. (PDVS) the national
petroleum company of the Bolivarian Republic of Venezuela. CITGO is based
in Houston, Texas, and continues to be a leading refiner, transporter and
marketer of transportation fuels, lubricants, petrochemicals, refined waxes,
asphalt, and other industrial products. Servicing cities to serving the world,
all in less than 100 years. |
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