Shell Oil Company Including its consolidated companies and its share in equity companies, is one of America’s leading oil and natural gas producers, natural gas marketers, gasoline marketers and petrochemical manufacturers. Shell, a leading oil and gas producer in the deepwater Gulf of Mexico, is a recognized pioneer in oil and gas exploration and production technology. Read More |
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Shell Announces Its Third Wave of V-Power Premium Fuel Look for something new and exciting at the pumps this summer! It's Shell V-Power – a premium gasoline that represents the third wave in a series of high performing fuel products from Shell. It's the next phase of the "Waves of Change" campaign and part of the global commitment by Shell to create breakthrough products that change people's lives for the better. "We'll be launching Shell V-Power in over 13,000 locations in a single day," says Karen Wildman, brands and communication manager, Shell Oil Products US (SOP US). "Although we've introduced Shell V-Power in about 12,000 locations in over 50 countries to date, this will be the single largest fuels launch in Shell history." Read More |
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The Right Offer Building a strong global position in retail sales requires the right network, the right offer and the right execution, all on the right cost base. Shell V–Power adds a compelling new offer to the lineup of products that set Shell apart from its competition." We made a strategic decision in 2001 to get back into the fuels business in a big way," Mark Henry, SOP US fuels manager, recalls. "For the past two years we've been emphasizing benefits common to all three grades — clean engines and improved mileage. Now we're shifting the focus to the special capabilities of our premium grade." |
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